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Membership Development Initiative
NOTICE OF
SPECIAL INCENTIVE TO IEEE U.S.
SECTIONS FOR MEMBERSHIP RECRUITMENT
Dear Region Directors/Region Directors-Elect,
Section Chairs and Membership Development
Chairs:
We are all aware of the continuing decline in
IEEE's higher-grade U.S. membership. During this
year, while I am President of IEEE-USA, I plan
to make Membership Development my number one
priority, and my successor, Russell Lefevre
plans to continue to emphasize membership
development during his term. We must work
together to reverse this trend. I have formed an
IEEE-USA Membership Development Team, staffed
with superb and experienced IEEE volunteer
leaders, (Chair Lee Stogner and Vice Chair Bob
Scolli), to address this very important
situation. We cannot be successful in reversing
the downward trend without your assistance.
While we must set realistic expectations, we
would like to set a goal of a 5% increase in
U.S.membership by next year.
I would like to invite Region Directors and
Section Chairs to assist us with this effort by
setting your own goals of increasing membership.
We understand this will vary from Region to
Region, based on the population within your
Region, numbers of sections, and the strength of
your local markets. We need to build our own
local sales force consisting of your Membership
Development Chairs.
Therefore, please provide the names of your
Membership Development Chairs in each of your
sections to the Region Chair responsible for
membership development. Each Region membership
development chair is responsible for sharing
member benefits information and strategies for
attracting new members while retaining the
current ones. If you do not have a Membership
Development Chair in a section, we request that
the Section Chair serve in that capacity.
The local "sales force" will be supported. IEEE
Regional Activities has assembled membership
recruitment kits, and disseminated them to the
Membership Development Chairs of each Region.
These kits contain new brochures and recruitment
tools, all of which were significantly upgraded
for 2007. A staff person dedicated to membership
development, Qiana Harder,
(q.harder@ieee.org)
is on board in Regional Activities. IEEE-USA
will augment this effort, through the leadership
of Lee Stogner. The IEEE-USA membership
development team will:
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Provide guidance on how to prepare and
utilize sales kits at the Section level.
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Hold ongoing monthly webinars with all of
the designated Membership Development
Chairs, Sections Chairs and Region Directors
to discuss the implementation of our
membership development strategy and assist
them in meeting their membership goals.
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Develop materials for a Membership
Development seminar that can be hosted by
individual Regions for their MD Chairs.
As you can see, the IEEE-USA Board members are
taking the decline in IEEE's U.S. membership
very seriously since our success is crucial to
the future of IEEE. We all need to join together
as a team to reverse this decline. Our recent
membership survey, which we will share with you
shortly, showed that members like what IEEE
provides but they are unaware of so many of our
products. We are taking early steps to change
that, with better member communications.
We look forward to working with you.
Sincerely,
John Meredith
2007 IEEE-USA President
j.meredith@ieee.org
Lee Stogner
IEEE-USA Membership Development Chair
l.stogner@ieee.org
Updated:
15 May 2007
Contact: Chris Brantley, c.brantley@ieee.org
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