News Release

IEEE-USA Releases First E-Book in New Series on Innovation

WASHINGTON (22 May 2009) — The first e-book in IEEE-USA’s new Innovation Series on Doing Innovation: Creating Economic Value -- Perspectives on Innovation, is now available.

Written by Gerard H. (Gus) Gaynor, retired 3M director of engineering and president of IEEE’s Technology Management Council, topics include: An Historical Background of Innovation; Ambiguities Associated with Innovation; Basic Concepts Associated with Innovation; Continuum from Idea to Innovation; Types of Innovation; and How Innovation Takes Place.

Upcoming e-books in the series will include: Book 2 – Developing a Workable Innovation Process; Book 3 – Fostering an Innovation Culture; and Book 4 – What it Takes to be an Innovator.

“These four e-books provide the basics for gaining an understanding of what innovation involves, what it takes to be an innovator and what it takes to develop a culture where innovation can thrive,” Gaynor said. “If you’re looking to become an innovator, or participating in the innovation process, begin with Perspectives on Innovation.”

You can purchase a copy of Perspectives on Innovation at www.ieeeusa.org/communications/ebooks for $9.95 (IEEE members) or $19.95 (nonmembers).

If you’ve got an idea for an e-book that will educate other IEEE members on a particular topic of expertise, e-mail your queries and ideas to IEEE-USA Publishing Manager Georgia Stelluto at g.stelluto@ieee.org.

IEEE members can purchase IEEE-USA e-books at deeply discounted member prices – and download free e-books by going to www.ieeeusa.org/communications/ebooks.

IEEE-USA advances the public good and promotes the careers and public policy interests of more than 210,000 engineers, scientists and allied professionals who are U.S. members of IEEE. IEEE-USA is part of IEEE, the world's largest technical professional society with 375,000 members in 160 countries. See http://www.ieeeusa.org.

Contact: Sharon Richardson
IEEE-USA Communications Assistant
Phone: 1 202 530 8363
E-mail: s.richardson@ieee.org

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