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Trademark: The Keys to Commercialization

Presenter: Scott Baldwin, Senior Staff Attorney, Office of Trademark Quality Review and Training
Date: 13 April 2017
Time: 2-3 PM EDT


This webinar will cover differences between trademarks, patents, domain names, and business name registrations. It will also explain the importance of selecting a strong trademark -- that is, one that is both federally registrable and legally protectable. Mr. Baldwin  will highlight factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explain the importance of doing a complete search -- and whether or not to use an attorney. Finally, this presentation establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter. It concludes with tips on how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.



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Updated:  16 March 2017  |  Contact: Diana Librizzi,

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