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Trademark: The Keys to Commercialization

Presenter: Scott Baldwin, Senior Staff Attorney, Office of Trademark Quality Review and Training
Date: 13 April 2017


This webinar will cover differences between trademarks, patents, domain names, and business name registrations. It will also explain the importance of selecting a strong trademark -- that is, one that is both federally registrable and legally protectable. Mr. Baldwin  will highlight factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explain the importance of doing a complete search -- and whether or not to use an attorney. Finally, this presentation establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter. It concludes with tips on how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.

About the Presenter

Scott Baldwin is a senior staff attorney in the Office of Trademark Quality Review and Training (OTQRT). Prior to joining the OTQRT, he was an attorney in the USPTO’s Global Intellectual Property Academy (GIPA) where he conducted capacity-building programs in the United States and around the world on intellectual property protection and enforcement. Prior to that position, he served as a trademark attorney with the USPTO’s Office of Policy and International Affairs (OPIA) where he handled policy matters relating to trademark issues in the United States and abroad and provided technical assistance to foreign governments that wanted to develop or improve their trademark systems. Scott also was a Trademark Examining Attorney at the USPTO. In private practice, he worked as an attorney with the law firm of Fulbright & Jaworski in Washington, D.C.



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Updated:  14 April 2017  |  Contact: Diana Librizzi,

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